The Future of GTM
is Customer-Focused
& AI-Powered.
Are you ready?
The Future of GTM is
Customer-Focused
& AI-Powered.
Are you ready?
GTMshift brings organizations through the next era of b2b SaaS by providing resources, training, and enablement for CROs, CEOs, and their teams.
Buyer behavior is evolving fast.
We help teams stay ahead with a modern GTM approach built for today’s market.
Built for b2b saas companies
Execution > Theory
Trusted Go-To-Market Expertise.
James is an AI-savvy Chief Revenue Officer with deep experience across the full GTM spectrum—Sales, Marketing, Solutions, and Customer Experience. An exited founder, operator, and thought leader, James brings a unique blend of technical depth and GTM execution that drives tangible business outcomes.
Fractional CRO
Deep into the execution of your business as an extension of your team.
Advisory
Tactical advice or coaching on ways to win in today’s market.
GTM Consulting
Leadership and execution on value-based initiatives.
Less Talk, More Action.
Less Talk, More Action.
Hands-on Fractional CRO Leadership to Win and Differentiate in a Competitive Market.
The GTMshift Interview Series
Insights from Industry Experts and Tactical Tips to Win in Today's Market.
THE NEW GTM PLAYBOOK
The Solution Exec Guide to Navigating the Great AI Shift with Jeff Margolese
THE NEW GTM PLAYBOOK
The Solution Exec Guide to Navigating the Great AI Shift with Jeff Margolese
Learn more
THE NEW GTM PLAYBOOK
The Solution Exec Guide to Navigating the Great AI Shift with Jeff Margolese
Learn more
THE NEW GTM PLAYBOOK
Leading Change through an AI Revolution with Diana Cappello
THE NEW GTM PLAYBOOK
Leading Change through an AI Revolution with Diana Cappello
Learn more
THE NEW GTM PLAYBOOK
Leading Change through an AI Revolution with Diana Cappello
Learn more
THE NEW GTM PLAYBOOK
Building World Class Solutions Orgs within a Private Equity-backed Business with Sharon Martin
THE NEW GTM PLAYBOOK
Building World Class Solutions Orgs within a Private Equity-backed Business with Sharon Martin
Learn more
THE NEW GTM PLAYBOOK
Building World Class Solutions Orgs within a Private Equity-backed Business with Sharon Martin
Learn more
THE NEW GTM PLAYBOOK
Lessons in Scaling with Kyle Norton
THE NEW GTM PLAYBOOK
Lessons in Scaling with Kyle Norton
Learn more
THE NEW GTM PLAYBOOK
Lessons in Scaling with Kyle Norton
Learn more
THE NEW GTM PLAYBOOK
Personalization at Scale: The Future of SaaS Buyer Journeys with Elaine Zelby
THE NEW GTM PLAYBOOK
Personalization at Scale: The Future of SaaS Buyer Journeys with Elaine Zelby
Learn more
THE NEW GTM PLAYBOOK
Personalization at Scale: The Future of SaaS Buyer Journeys with Elaine Zelby
Learn more
THE NEW GTM PLAYBOOK
Aligning Solutions with Business Outcomes with Josh Aranoff
THE NEW GTM PLAYBOOK
Aligning Solutions with Business Outcomes with Josh Aranoff
Learn more
THE NEW GTM PLAYBOOK
Aligning Solutions with Business Outcomes with Josh Aranoff
Learn more
THE NEW GTM PLAYBOOK
Designing Customer-Centric GTM Strategies with Lexi Bohonnon
THE NEW GTM PLAYBOOK
Designing Customer-Centric GTM Strategies with Lexi Bohonnon
Learn more
THE NEW GTM PLAYBOOK
Designing Customer-Centric GTM Strategies with Lexi Bohonnon
Learn more
THE NEW GTM PLAYBOOK
AI-Native Selling and the Future of GTM with Zach Lawryk
THE NEW GTM PLAYBOOK
AI-Native Selling and the Future of GTM with Zach Lawryk
Learn more
THE NEW GTM PLAYBOOK
AI-Native Selling and the Future of GTM with Zach Lawryk
Learn more
THE NEW GTM PLAYBOOK
The AI Revolution in Solutions Engineering with Stephen Morse
THE NEW GTM PLAYBOOK
The AI Revolution in Solutions Engineering with Stephen Morse
Learn more
THE NEW GTM PLAYBOOK
The AI Revolution in Solutions Engineering with Stephen Morse
Learn more
THE NEW GTM PLAYBOOK
Creating a Growth Engine via Buyer-Centric GTM and LinkedIn with Gal Aga
THE NEW GTM PLAYBOOK
Creating a Growth Engine via Buyer-Centric GTM and LinkedIn with Gal Aga
Learn more
THE NEW GTM PLAYBOOK
Creating a Growth Engine via Buyer-Centric GTM and LinkedIn with Gal Aga
Learn more
Execution > Theory
James Kaikis
James Kaikis
James is an AI-savvy Chief Revenue Officer with deep experience across the full GTM spectrum—Sales, Marketing, Solutions, and Customer Experience.
An exited founder, operator, and thought leader, James brings a unique blend of technical depth and GTM execution that drives tangible business outcomes.
benefits
Designed for Modern GTM Teams
Proof-Driven Mindset.
Less theory, more execution —strategies that emphasize measurable outcomes.
Full-Life Cycle GTM
A GTM motion designed with the customer in mind.
Solutions-Led DNA
Deep understanding of technical sales motions, not just sales leadership.
Modern Efficiency Lens
Strategies born from operating in today’s capital-efficient SaaS market, not 2015 playbooks.
Stay Ahead of the GTM Curve
Subscribe for concise, strategic insights on Go-To-Market execution—designed for revenue leaders, operators, and founders building with intent.
FAQs
Questions?Answers.
We have a lot of offer, here is a sneak peak.
What is GTM Shift?
Who is GTM Shift for?
What problems do you solve?
Do you replace internal GTM teams?
What's included in a typical engagement?
What is GTM Shift?
Who is GTM Shift for?
What problems do you solve?
Do you replace internal GTM teams?
What's included in a typical engagement?
What is GTM Shift?
Who is GTM Shift for?
What problems do you solve?
Do you replace internal GTM teams?
What's included in a typical engagement?
Less Talk,
More Action.
Hands-on Fractional CRO Leadership for
Organizations between 0-30m in Revenue.
Explore GTMshift